Solitaire Speech Consult is a speech proficiency outfit in Lagos, Nigeria engaging students, academic institutions, professionals, and corporations with reliable, expert, and approachable QA services, seminars, public speaking events and more.
I worked with the founder to collaboratively define the company's basic value statement and create their first visual identity to clearly positioned them in their market and improved customer perception.
The brand pattern of diacritical marks clearly conveys Solitaire's value proposition, while the primary palette of blue, gold and ivory reinforces Solitaire's mission of premium and reliable service.
The project concluded with a design package of branded collateral—including their official letterhead, business cards, envelope, enamel pins and an Out Of Home (OOH) billboard advert.